Kartra Review 2021: The Best Breakthrough Digital Marketing Platform or A Waste of Money?

has it finally happened is there finally

a clickfunnels killer on the market that

absolutely wipes the floor with

everything else hi I'm Jack and in this

video we're gonna find out about the new

contender in the online marketing space

give an overview a first impression from

what I've seen in my first 48 hours the

platform and whether you should be

paying attention to it in the coming

days and weeks

so let's go ahead and dive into it so

the platform we're gonna talk about

tonight is cart ruts kind of hard to say

not really sure what it means from the

word itself but into the video tonight

you're going to go from not having any

knowledge of this new platform to having

probably a little bit of salivation in a

bit of a desire to try it out right now

that's exactly how I felt the first time

that I laid my eyes on it and when I

heard about it online through a forum I

immediately signed up for what you'll

find out is a $1 two-week trial and I'm

midway through that and honestly guys in

my multiple years of online marketing

I've never found a system to be quite as

intuitive and quite as buttoned up as

this platform here so let's not get

ahead of ourselves here let's go ahead

and go into a full review of this

platform and just give you a very quick

brief overview of what it is so I'll

read off the homepage from karcher calm

this is the most complete ecommerce

platform for building your online

business put an end to the confusion

request an invite today coming April 4th

which is 13 days and 17 hours from this

recording so what does that exactly mean

so let's take some of their competitors

and you'll see why I use air quotes in

that phrase right now let's take some of

their competitors and just kind of give

you an idea of how this one platform is

starting to make a huge dent in the

entire online marketing space so one of

the main competitors that you

immediately let yourself think about

when you're kind of seeing online

business platform is click funnels right

click funnels is huge they are spending

a ton of money in marketing and

advertising for their platform and

they're growing incredibly rapidly one

of the big reasons why they're growing

so aggressively is because they have

pretty much the best affiliate program

that's out there if you guys are not

familiar with an affiliate program

basically they give 40%

the monthly revenue to people who refer

people underneath them so it's a highly

attractive offer for people to promote

it the challenge with aggressive

affiliate programs like that is that if

the software is a little bit buggy or if

some of the features don't quite stack

up to the competition there's a huge

conflict of interest for the marketer to

tell their readers and their viewers the

truth and so clickfunnels I'm not gonna

pass judgment I've used it before I

didn't use it for a long period of time

because I found some limitations in it

and about what is click phones it's a

landing page builder and you can do some

automations off of it for about a

hundred dollars a month to three hundred

dollars a month depending on the package

you get what's another competitor that

might come to your mind and this would

be thrive themes and they are arguably

the best WordPress theme site that's out

there today in my opinion they are up

there and amongst the best and the

benefit of them is they have a ton of

plugins that you can integrate into your

WordPress blog to turn it into kind of a

clickfunnels

competitor you're able to build sales

funnels you're able to do some a be

split testing there's a lot of

functionality you can open up by using

thrive themes to kind of get you closer

to that click funnels type of

functionality and thirdly there is

elegant themes which has Divi as one of

the most popular themes there and that

is also a plug-in and theme for

WordPress to enable you to do visual

page building as well as kind of some

sales funnels but really not so much is

really nice pretty blog that you can

build so why do I show you these three

different competitors - Carter it's

because I have personal experience with

each and every one of them enough that I

can give you an honest and unbiased

opinion about the pros and the cons of

what Karcher is and we'll be getting

into that over the course of the next

several days I'll be putting out some

videos kind of taking feature by feature

and comparing and contrasting Carter to

their competitors in that particular

space but before we get to that point I

want to go ahead and dive into the

platform with you here and walk through

exactly what Karcher is able to offer

and this is again this is before day one

right so that we're like de- 13

so whenever you're comparing a

platformer you have to think about the

feature set as compared to the maturity

of the platform this sucker is gonna

grow so let's go ahead and dive into my

personal platform here and again this is

a very stripped-down interface because

I'm just now beginning with it this is a

first look I've spent a good two days of

really digging into the platform

learning it and like I said I have about

three years of online marketing

experience so with a couple of days I'm

able to get a good kind of sniff test

and a good feel for a platform so when

you open up Cara you're going to see a

very nice clean interface if you're

familiar with WordPress you'll kind of

breathe a sigh of relief when you open

up this interface not knocking WordPress

WordPress is amazing platform but it's a

blogging platform

I have heard Carter say you know very

publicly they're not intended on being a

blogging platform they're intending on

being pretty much everything else from

building your email list and serving

that email us through automated email

marketing as well as creating beautiful

sales pages opt-in pages the entire

sales funnel process working your

webinars this is the same company that

built GoToWebinar and ever webinar and

so you can imagine the integration

between those guys is gonna be fantastic

it's there for building membership sites

and delivering digital content among

many other things we can't even go

through the entire feature set in this

one video it's also a video hosting

platform so instead of getting Wistia or

Vimeo or YouTube to host your videos and

then embedding them on your web page

you're able to actually upload your

videos directly to cartridge itself and

as we get into that feature set deeper

you're going to see how that is an

absolutely amazing benefit because it

opens up some things some doors that I

did not think we're possible

when it comes to video embedding on your

on your website so let's go ahead and

kind of take this from a high level

overview so the way this works is in

every tab here you have a left facing

tab and you have a kind of top facing

tab and so let's go ahead and look at

the products so underneath products you

have a couple of different things here

so you can create your products and

create tracking codes or coupons all

kind of the normal

ecommerce things if you're selling

digital products they are also going to

be supporting physical products with

shipping and things of that nature we

won't go through and create a product

here I want to show you the page builder

specifically on this day one but you can

see there that some of the functionality

additionally you have affiliates where

you can manage and track all of your

affiliates directly from here I'll tell

you right now I have significant

experience managing affiliates using

teachable to deliver online courses and

I have to tell you the integration with

the products and the affiliates and the

settings that you can have within

cartridge

already have made me kind of cry on the

inside with the amount of management I

have to do on a manual basis with other

platforms and you have analytics and one

thing you'll notice throughout this

entire overview is that you're gonna see

a lot of these analytics buttons at the

top right here and the reason for that

is because one of the unifying messages

and visions for this product is to be

able to bring all the individual pieces

of your marketing stack into a single

unified platform which allows you to get

analytics across the functionality of

this program so for example you'll be

able to string together analytics

between your products and your emails

and your landing page visits and

behaviors on there with your videos

there's an incredible amount of

integration that's done here and that's

the benefit of having the business and a

box type of thing there's always kind of

a fear or a skepticism when it comes to

a business in a box where it gives you

all the functionality you need because

sometimes what you can find with other

solutions is that certain features just

don't work quite well it might not be

the focus of the business and when

you're trying to do everything like

you're seeing on this left-hand side

here it's easy to drop some balls and

kind of leave the experience a little

lacking fortunately this company has

significant backing it's not some

startup that has no capital to run and

invest in their business in fact this

business has been in development over

the last five years as what I was able

to read on their blog and they have the

backing of some of the greatest internet

marketers that we know of

you know namely Frank

who makes his presence known throughout

the platform as we'll see as we go here

so all I can say is you have to do your

due diligence and look at your options

but my personal situation is that I am

trying to build an online business to

supplement what I'm doing from a

nine-to-five perspective ultimately

leading to being a full time online

entrepreneur but efficiency and

integration is key for me and I'm able

to look past other things if they show

up in order to have that seamless user

experience so as we go through this

platform I'll let you be the judge but

I'm gonna give you the full review as we

build a page together so what I'd like

to do on this video is let's build a

list building funnel together shall we

we're gonna go ahead and say we will

have a free pdf that we want to create I

want to go through and create the form

create the Thank You page create the

landing page create the confirmation

page and show you that whole process the

whole shebang and as you'll find out not

switching over to your email marketing

list not doing everything else is just a

darn delight so what should we do first

let's go ahead and create our pages

first so I'll switch over to the my

pages area and what you'll find let me

move my guy out of the way here is that

the interface is very unified so if I

switch to forms you'll notice this green

button shows me that you to add

something there so you've got a very

integrated kind of unified experience

throughout the platform which is just a

breath of fresh air and let's go ahead

and create a new page so as you create a

page you have some options and this

should look familiar to those of you who

are used to a leadpages or other landing

page software so let's go ahead and

decide what page we want let's go ahead

and do a squeeze page so here you have

some very beautiful options oh another

point I want to talk about here for a

second is think about also your

competition whenever you're marketing

your unique selling proposition is a

very important asset your you being able

to have some that looks different and

get it out there faster than your

competitor is huge especially in 2018

and beyond so if we think about you know

the clickfunnels and the other platforms

that are out there the leadpages and

whatnot

those templates are looking a little bit

stale meaning you'll see a webpage and

immediately you'll say that that was

built with clickfunnels you know and

there's nothing necessarily wrong with

that but it requires you to go into

those templates and really make them

fully customized to the point where it

almost makes more sense to start from

scratch and build something actually

looks unique here's the kicker with a

platform that's just now coming out in

two weeks that is a non-issue because

all of these templates they haven't seen

the internet before these are all brand

new things and so the market the market

is not saturated yet with these

templates it's a you know you might

think that's a small factor but it is a

factor nonetheless so let's go ahead and

browse through here and let's let's find

a nice little template you'll I'll just

kind of give you an idea what's going on

here all right I like this it's simple

it allows us to kind of get the point

across so I'll select it and I will go

up here and say launch builder and now

you get to name your page so we'll say

YouTube opt-in and under category

another thing is very nice here is that

if you don't have a category for that

yet you can go and create one straight

from that interface let's call this a

YouTube category we'll add it in it done

boom right back to where we started easy

peasy go down category and there it is

even something as small as that would

take a bit more time in any other

platform that I know it would require

having multiple windows open

side-by-side to kind of make that happen

as quickly as I did just there so then

within a couple seconds my Internet's

being a little bit finicky tonight it'll

open up your page builder all right

there goes and it'll open up your opt-in

page here and which kind of get a label

and see what's going on here this is a

beautifully made page so as you kind of

scroll around you'll notice some very

big similarities with other builders

everything is what you see is what you

get you can quickly go in and edit the

text I'm not gonna actually do sales

copy on this page but I'll show you

the functionality here so as you're

scrolling through you can very quickly

jump between mobile and desktop as well

as phone

I guess it's phone tablet and desktop so

you can see the different styles here

nice to have that out of click and you

notice it doesn't need a render or take

time to do that you also have two

different modes of editing one is

component mode which is where as you

hover over a section you're not going to

you're gonna see the individual

components and be able to edit the

individual components here but if you

switch over to this column mode now as

you hover over you'll see you're

actually looking at the containers where

those components are being held

so it just kind of versus trying to kind

of get your mouse just perfectly on that

one section that you're trying to edit

this gives you a lot of grace and says

what do you you know what are you doing

right now are you kind of looking at the

high level layout where if I did this

and I want to edit this entire purple

outline container you edit that guy

you're not trying to fight with the

platform and try to get just that

headline if that's what you're looking

for

and so here you can see a style the

padding things that are quite familiar

if you're used to two builders one thing

that I like is this is gonna look

terrible just I can tell but before I

start but within the image library you

don't need to bounce out two pixels if

you're gonna find some stock images or

two pics of a and do your search and

then pull it back in look at look how

amazing this is

so it says mountains sure let's look for

mountains the type in mountains here

under images and oh my goodness how

beautiful are these mountains so I like

this guy so we'll add that in and with

one click on the same tab guys this is

huge if you're short on time which we

all are

it's huge be able to do this and say

select confirm apply and you have a

background within that purple section

that we just for editing looks pretty

terrible but that was what we wanted to

do right so let's go back to our

component view what's nice about these

templates is it'll kind of give you a

checkbox down here I guess you could

think of where it'll show you the

sets that still require some attention

before the page is fully functional in

the way that it was designed so you'll

see here we have two pending opt-in

forms one up here and as we scroll down

one down here so the next step we would

want to do is we'd want to go ahead and

create an opt-in form to integrate into

this site but what we'll do first is

let's go to make our pages and name our

pages and then we'll come back through

create the opt-in and come right back

around and link it all up so I'm let me

just do a couple things here to show you

how easy this is so I'm gonna look on

the right-hand side here the page

settings you can update the SEO

parameters or if you want to add the

meta tag which would show up when you're

searching for that item on google the

keywords you're hoping to be ranking for

under styles this is where you can kind

of change the overall style of the page

whether it's a full width page like this

here or if you're going to fix it to a

certain size and font families font

sizes custom CSS which I would advise

you not to play with as you'll see here

when we go into the sections you don't

need to spend a lot of time to make a

beautiful page here so I'm going to move

myself over here now so we can take a

look at blocks so if you want to add

obviously for a squeeze page you

wouldn't want to top menu but let's add

one just because we can and you just

take it out drag it in and it becomes a

fully functional top menu where you can

you know customize what each one of

these links do and easy-peasy it's it's

made if you want to move it around you

go to your column mode and let's get

this guy out of the way and now you can

see here you can edit you can move it

around so if I hover this guy and

realize well let me do it yeah let me do

a top menu not in the top of the page

it's kind of nice if you customized

something a lot let's say we are gonna

you know actually link each one of these

two pages but we're gonna be able to

drag that top menu exactly how it needs

to be in there let's go ahead and do a

little bit of customization on this and

then I'll show you how easy it is to not

have to worry about setting it up every

single time so I went on my top menu and

I'm going to edit that

doubt button it's actually edit the view

demo buttons or the get started button

because that sounds like a call to

action page so when you click the pencil

on anything it'll pull up your left hand

menu and so from here you can change

style the text that's on there so sign

up apply it if you want an icon there so

I don't need an icon right now you see

it already has the Chevron and a link

finally so this is how easy it is to add

it to another page so you can quickly

say turn it into a pop-up form and it'll

audit you know it very intuitively give

you templates of pop-up forms you can

start with and then you can customize to

your heart's content but I don't want

that I want to link it to another car

trip page and you know how we set up

that category earlier you can quickly go

in and I'll use a different category

here let's split our funnel and it'll

give you all the pages you've already

created from that category so let's go

ahead and say this is a call to action

button so let's go ahead and send it to

an opt-in page open it in a new tab and

apply that's a very quick way to

customize links let's go back to so

let's say we've made some adjustments

there we've customized this a little bit

if this is the brand we want to have we

want to have this black and yellow color

then we can quickly hit the star and

that block has been saved to your

favorites so let's confirm that so we go

back to sections click on our favorite

blocks there you go it's visual you know

it's yours your favorite I believe you

should probably be able to unfavorite it

there you go if you want to take it out

of your favorites there you go so that

is fantastic so let's go ahead and show

you some more of these sections those

top menus hero sections are very

important for landing pages if you're a

personal brand you're trying to sell so

here's the nice here a page a guy with a

satchel who's kind of walking along

let's go and pull this guy in here and

just like that you can see it was kind

of moving it around it was organizing it

just right and now you can put your mug

over here you can change

your copy over there and the colors are

you know you'll be able to edit this

color once and then save it as a

favorite block and bada-bing bada-boom

so it just kind of scrolling through

these hero sections I mean these are a

lot of different sections in from coming

from thrive which is a fantastic

platform it was definitely made for

people that like to get geeky and kind

of move everything around just right it

would be very difficult to quickly

create something like this and pull it

in so that is pretty fantastic

and let's go back to our sections show

you some more things so this is where it

really gets fun section content all the

way at the bottom here so this is where

I mean you could be a kid in a candy

shop here with different sections of a

sales page you know this looks like

we're building out a sales page that was

very well planned so you can kind of

just take that section adjust a few

pieces kind of move on obviously you

want to make it your own and icons let

me show you real quick let's say I don't

like that pencil you don't need to go

and sign up for a icon service you can

actually go straight here to pencil and

you can type in let's type in YouTube so

YouTube play YouTube and YouTube square

let's go with the YouTube play change

the size the icon and let's take the

circle off fly it and there you go

there's your square icon or you could

circle the icon and change the links

that the icon works too alright so you

get the idea let's go ahead and save

this guy and publish this live and we

can say get the link but honestly we

don't need to do that right now because

as you'll find out you don't need that

takes care of it so let's go back and

exit this guy it'll just always give you

a warning just make sure you save your

stuff and one thing I want to show you

what we're here is you can quickly

preview the site and generate it and you

can kind of just scroll through and see

how it would look

which

the site is kind of all over the place

by me pulling in a bunch of sections but

you can see how even randomly pulling

things in the site still looks good you

can also test out its responsiveness you

can see I was reorganizing the columns

which is nothing new for you know

premium landing page builders but there

are some out there believe it or not

that are not responsive even today so

there you go let's go and exit this guy

and you've kind of seen some of the

features so we won't belabor this point

let's go ahead make this a simple opt-in

page to a thank-you page and then we'll

connect it so I got a Thank You pages

and let's go ahead and use a book

mock-up launch it and again so now that

category is there so we'll say book

thank you

so we have our Thank You page so we will

need to pop out of the Builder real

quick so I can go ahead and create a

freebie and all in the platform and be

able to link it to that download button

so let's go ahead and do that real quick

I'm just going to hold down ctrl + and

hit my home button I think that will

take us there you go take you right back

to the main section and under my

memberships it took me a little while to

find this but it makes sense wise here

under here you have at the top now you

have your membership levels and your

hosted files I'm going to go ahead and

go to hosted files and upload a new file

so let me just come over here on the

side and find something ok so I've got a

little file it's just a picture I will

browse for it

alright so I've selected my file I'll

just rename it because it has a 40

character max file test checkbox and

upload now you've taken your swipe file

you've put it on there and what you can

do then finally is get the URL to it

here's the direct file the direct link

to your file I'll copy that

yeah there and let's head back to our

Thank You page and go right to the

download button and on the link for this

Thank You page we want a custom URL and

just paste that bad boy in there

open in a new tab makes some sense in

this scenario about a Bing badda boom

we're done here and I'm not gonna do any

more customization since you saw that

and I will publish it live and sure

that's that's the link to it but we

won't need that

so let's exit out of here we have our

opt-in page we have our thank-you page

we have our swipe file uploaded we're

making great time here so last step

before we can go back in and fix our

opt-in pages to create the actual opt-in

form that's gonna go into so I'll hit

plus on a forum and let's name this

YouTube swipe file form and so we get to

go to create and what's nice about this

is it kind of walks you through step by

step what you need to do you don't need

to like look at because a lot of email

marketing platforms you have the buttons

are all over the place because they

think you're advanced and you can kind

of go exactly where you need to go but

every opt-in form has the same set of

steps and they put this logically in

that order so here you can edit the

fields you want I only want email

address here so I'll take that guy out

email address is always required which

is intelligent you know change and save

it next and you'll notice every time

you're good on a section it'll give you

that check box so now I'm editing the

confirmation we'll do a single opt-in we

won't need to send the email on this one

because I didn't add that confirmation

page in for the sake of time and then

here's where your you'll just connect

the page and instead of having to find

the URL I'll just go to Carter pages

select the category that category shows

up everywhere which is fantastic and

then select your page book thank you

confirm that would take a lot longer in

other platforms go into our welcome

message and here you can go ahead and

create your email directly in here let's

go ahead and say gateway to card for

mail

so I'm gonna head put in my information

here confirm that and then be there

thanks for checking out my freebie and

then message here another things kind of

nice about this is they have a sidebar

with all your personalization shortcodes

where you can just if you want to put

your affiliate link for example into

your email

you just go right there put it in and

you're good to go

so I'll confirm their save it next

automations I have not dove too far into

automations yet but I I already know you

can go ahead and assign tags immediately

you can set

let's not assign it right here but you

can subscribe them to different lists if

they open the email you can start

different sequences as well as advanced

automations one thing I do want to show

you I'm gonna make a new automation from

this or if they fill in the form let's

go ahead and just show you some of the

things you can do very quickly so you

can give them membership access take

away membership access refund orders

give points so points is one of those

that I really like point at this point

system here some platforms have it most

still don't but what it allows you to do

is instead of adding all these intricate

tags to figure out exactly where a

person is on that purchasing you know

timeline and on their warmness their

warmth I guess you'd say towards

purchasing your product you can add

points so that every time an action

happens on an email by email basis for

example or a link by link basis you can

go ahead and give points so if they

opt-in give them five points it's kind

of like a game at school right so just

go and add those sections in you can

also make this more advanced like it

says and so you could add additional

settings where if they fill out the form

and they're already subscribed to a

specific list

let's put if they're in this list so you

can now say if the lead fills out this

form and they're already subscribed to

this list then do this single or setup

I believe if I'm lucky kind of changes

or thank you the set or up earlier so

let's go ahead and save and we'll

confirm that so now we have green checks

here save and continue where are you

planning to display this form in a car

trip page or video or embed so one thing

that's nice is that even if you have a

wordpress blog you can still funnel

everything into your car try platform by

giving HTML but here why would you do

that let's go ahead and do our cartridge

and we are done

okay this form is available for you in

car trip pages and videos now we get to

go back let's go back to our pages

so we've already linked the opt-in form

to the Thank You page the last link we

need to do is from our opt-in page to

the form I think I said that correctly

going kind of quick here so edit that

page again okay so we're back on the

page so let's wrap this funnel up and

click on the opt-in form placeholder

here and you can see that that same

little pencil and now it'll offer you

how do you want to do it and we just

created the YouTube swipe file apply and

what's great is that there's no

additional formatting I mean the format

came in when we dragged that section in

and you're good to go I also believe we

can just click on that section and how

nice is that so without even seeing the

form we need to edit you can go ahead

and select your form there as well hit

apply and now you can see we have 0 red

red guys so let's go ahead and publish

this page uploading your page to the

Internet there you go so now let's go

ahead and just test this out I'm doing

this live here and this is again this is

day 2 I've never picked up a system this

quickly so here's our page with our

horrible horrible looking background

here

I'm gonna go ahead and so I'm gonna go

ahead and put in my email address here

and I will blur this out so sorry like

some privacy hit submit and there's a

thank you page and if everything is good

in the world there we go so here is a

simple funnel made in where we at we're

about 20 minutes or so once I kind of

edit out some of that little goofs and

we are doing pretty good here so what

happens next so now we can go back to

our Carter dashboard and let me show you

real quick one thing that I think is

just awesome so now we can go to our

analytics and within our campaigns our

analytics we can look at our list growth

and again so here we go I'm really not

going too fast here but within my first

day of trying this thing out I don't

have a huge list on this business most

of my business is on totally separate

niche so I'm kind of starting from

scratch here

but within you know one day I'm got 13

new subscribers on my list and I'll be

putting out consistent content kind of

working towards that as well you can see

all the metrics and what's great about

this just take a look at one of these

metrics that probably doesn't normally

show up on your email analytics which

one is it I would say this guy I have

never seen revenue show up in my email

marketing tools dashboard right never

seen that and that's because the system

because it's all together and all

integrated you're able to show any

information about your sales and your

checkouts from your products or your

membership sites and that information

kind of propagates or spreads all the

way through the rest of the platform so

you can get a unified idea of how your

business is doing because when you buy

an email marketing platform you're not

buying an email marketing platform

you're buying an accessory to your

overall business your overall marketing

stack we can also I'm not gonna go to

the leads here because I want to you

know protect their privacy but I think

so I clicked on lists here

so that I could protect some of the

privacy that I'll also go into the so

you can see the active and you can make

some changes to it and all that and yeah

so there's a lot to go through here we

kind of covered a lot I don't want to

take up too much more of your time but I

hope the goal of this video was to show

you kind of a different way never have I

been able to send an email and create a

funnel and create pages and link it all

together with only having like one or

two browser windows open that's just not

a thing from where I've been over the

last three years and this platform even

on day two I'm getting the hang of it to

the point where I'm looking forward to

building more funnels so over time I'll

be showing you features all these

different features I'll be trying to

crank out content consistently just to

add value I really want to help you make

an informed decision if you're on

WordPress if you're on clickfunnels if

you're on other platforms I'm not

telling you to leave them but I am

telling you that for one dollar it makes

sense makes good business sense to go

ahead and just you know open the

blinders all up a little bit just for a

week or two and give a new platform a

shot so again I'm Jack I hope this video

was valuable to you and helpful if you

want to hear about the rest of the

series that I'll be going through with

Carter and other platforms go ahead and

click the subscribe button below click

on the little bells that you've notified

every time I publish a new video and

look forward to the head-to-head

comparisons after I get my strength up I

guess you could say with Karcher I

intend on taking Carter head-to-head

with convertkit and Carter head-to-head

with teachable and Karcher head-to-head

with WordPress you get the picture right

so I want to be able to show you all

these different features and truly see

if a business in a box is able to stand

up to the big pillars the big giants in

this industry so with that have a

fantastic evening or day whatever time

it is you're viewing this and I look

forward to connecting with you on the

next video

hey YouTube Jack here for another video

about cartridge in our series walking

through this new business platform which

I am kicking the tires and testing it

out and having a blast with it so far in

the last video which I'll link up here

in the corner we talked about creating

an entire list building funnel and we

did that from start to finish and took

just a couple of minutes on day two of

using this new platform complete with

email integration and some beautiful

landing pages in this video I want to

talk a little more about the email

system and specifically show you a

little bit about the analytics but most

importantly show you some of the amazing

automations you can trigger off of a

broadcast let's go ahead and dive into

it so we're here in our platform and I

have pulled up my my campaign section

here and this is where all your email

work is going to be the only thing you

need to keep in mind is if you're gonna

create a new forum to collect email

addresses that's gonna be in your forms

section so here in our my campaigns

you've got three items up at the top

you've got leads campaigns and analytics

and as you hover over them you can see

how the different subcategories within

those your lists your leads your tags

your campaign sequence automation isn't

done for you and the analytics let's

briefly take a look at the analytics

section in here you can go through and

have a very easy way of taking a look at

different cross sections of your data so

if you want to look at how your lists

are performing you can either look at

all of your lists or if you have maybe

have multiple businesses multiple brands

running off of the same domain or the

same just cartridge section you can

filter it into specific lists here for

example I like to play around in the

options market so I have an options

trading list here and you can show that

just after a couple of days the growth

of that list as well as all your lists

here you can also take a look at what

metrics you want to pay attention to if

you want to clean it up you can do one

versus the other you can add revenue in

or you can compare all the metrics day

by day and I did no pixel tracking I

didn't add Google Analytics

to the page because everything here is

integrated this just kind of happens as

part of it you can see how many leads

you have as well as the activity that

has happened in that time period the

other thing I want to do is show you

very briefly that your revenue can be

tracked I haven't set up products or

memberships into the platform yet but

will be able to track how the revenue

moves over time and lastly if you go

over to the broadcasts section of the

analytics you can go down to your

individual email performance and there

are some cool things I want to show you

on this screen here let me zoom in just

a little bit so one thing is you can

obviously select your time period so if

you want to just look at today or just

move to maybe all-time which will do

here it'll show you're from the

beginning of time as well as more

subsections if you want to look at just

a category of broadcast because like

almost everything else in the platform

you can categorize and tag your

different projects as well as individual

emails if you wanted to send out one

email for example this one that was sent

out yesterday sent to nine people was

opened by nine people and it shows you

down here kind of the additional stats

and what's nice is this is all in one

screen it's very easy to digest and it

kind of breaks down to just the numbers

that really matter when you're looking a

mail marketing the recipients how many

went to spam how many got unsubscribed

open clicked goals revenue and when it

was sent

what's also kind of nifty is you can

just toggle from the raw counts to go

over to the percentages so it's just a

clean way to show the interface

depending on how you want to look at it

up here you have the option of if you

want to look at it by the calendar so

this would show you a trend over time

hopefully it's going up you also can

select by day so if you wanted to

determine after some testing what day of

the week is the right day for you to

send you'll be able to see kind of what

the performance is and down here we can

decide how we want to analyze what best

is so if I click on compare all you can

see that Wednesdays are my best days but

that's simply because I'm just starting

so as we go through I'll definitely be

broadcasting

every day of the week and be able to

come here quickly and not have to do a

bunch of work in Microsoft Excel or

anything to kind of figure out where is

the right place for me to be the system

is going to tell me pretty easily and

finally you can see by time so depending

on if you're any emails in the morning

afternoon or nighttime where you have

the best open right click the rate goals

etc so very cool on the analytics side

definitely having a good time here and I

also kind of mess myself up because I

was only showing the one email

I was sub filtered so you can see kind

of how the different days have performed

as well as some clicks there so what I

want to cover as far as new features

here is let's go ahead and make a

broadcast and I want to show you a

feature that is maybe easy to overlook

but extremely powerful for Smart respect

based internet marketers what I mean by

that is so often people will just blast

the same list all the time no matter

what how that list is feeling though if

they're a warm cold or kind of somewhere

in between every person's getting the

same message and here there's many ways

for you to segment your list but this is

a way that's kind of relatively passive

and and just very insightful and easy to

use in my opinion and it's called adding

points to your list or adding points to

your subscribers so we'll do you YouTube

points walkthrough and we're gonna

create a new let's just notepad no

category in particular when you create

your broadcast I'll walk you through the

steps let's say you want to send an

email I have not yet tested sending SMS

I'll go ahead and blast pass here last

past here and let's just send the email

as this example to everyone in the

database so we don't need to break down

that yet and here you go so it's very

simple you'll see exactly what should be

expected as we go through so the four

blocks shows kind of I'm in the process

of bringing old cold people back into my

list and so obviously I'm going to start

seeing some people that have blocked the

information

and here we go so this is pretty cool I

will definitely be doing a future video

about a/b testing versus single emails

but that's not the topic for tonight

so enter topic here oh that's your

subject line of the email and then you

can go for it like I showed you in the

previous video you can very easily add

what you want so when you put in first

name second very formal first name so

let's go ahead and just say hello and if

we were to send a test email that's

what's gonna show up and it will

actually show tests wherever you have

those short codes embedded to make sure

that it is working for you all right so

let's go ahead and dive in and show you

the new automation feature so here you

have some options so this is just at the

email level if the lead opens email does

not click some link does not click on

the link so let's say if the lead opens

an email what we want to do is start to

tell our system that this person is warm

that they're engaged they're doing

something with us and they're listening

to our message so if they do that a very

easy way to track this is simply to

start giving them points and points is

just an attribute it's just something

that sits linked to that subscriber and

allows you to see as kind of the the

master planner who is your most likely

to buy who are the ones that are most

likely to be unsubscribed or be

disengaged so what we're gonna do here

is we're gonna give positive points to

people who are engaging and acting on

our emails we're gonna take away points

from people who are not engaging after a

good period of time so let's go ahead

and do that here so I'm going to go

ahead and say add three points to

anybody who opens the email that means

they're they care yeah they're there

with me and there you go so I'll hit

save and now you can see that this

broadcast has some logic attached to it

now let's go ahead and click new

automation again and round out that part

where the lead does not open the email

and now here you have to give it a

second value I mean in what time period

are you looking at because they might

open it two years from now but that

doesn't help you so I'll say you know

between 72 hours and 90

six hours a couple days is pretty good

and then then you can say subtract

points from the leads and you can say

you know I would not recommend you take

off the same number of points you gave

for them to open it maybe you take out

one point if they don't open an email

and you give them more points if they do

open but you can kind of play with it

and see what works best for you so we'll

save that guy as well so now very

quickly you set up away and imagine this

for any email you send you can start to

see who's really responding and not have

to go through and look at the actual log

of what each person has done you don't

need to create an intricate tag system

to see if they're cold medium hot and

take you know take tags off and put tags

on you can be very easy here and just do

it through points let me show you let's

do one more just so you can see all the

other options here so if they click on a

link I don't have any legs on here let's

go ahead and add a quick link here so

check it out so I just send this guy to

Google and there you go there's my link

so now if I create an automation and say

the lead clicks on a link and it will

automatically pull all the individual

links on your page as well as saying if

they click on any link they click on

this then you have even more options

here so you can subscribe them to a list

you can kind of read through this here

but you got a lot of different options

what I really like is where you can

actually grant access to a membership

straight from an email so if let's say

you create an opt-in that is linked to

accessing to giving access to a free

membership site that's great for the

people that are opting in at that point

but what about your existing list do you

send them to another opt-in page and

like give them another piece of

resistance from following through in

getting access to your membership well

you don't have to here you could create

a link in your email that takes them to

the home page of your

membership site and then add the

automation in here where if they click

on that link then give them access to

the membership I'll be testing that in

the future to see if the timing works

that real time you might need to send

them to a confirmation page saying thank

you and you'll get your information

shortly and and then have them go

through that process but just imagine

the possibilities here even refunding an

order directly from clicking a link in

an email that's crazy I just wanna take

a look at this so if you say this I'm

making some example products here I

haven't worked with it yet Wow

so you could say refund a certain price

point if they Wow that's not that's I'm

gonna sit back here and just kind of

think about that for a second because

I'm not like Josh and with you here like

that's a seriously powerful thing didn't

expect it be able to do that and hit

save so then at that point if you wanted

to proceed you could send and schedule

and what's nice is that it will give you

recommendations I haven't gotten there

yet but it'll give you recommendations

on when it thinks would be the best time

for you to send and I'm not sure if

that's going to be dynamic to the

filters you use to send it so for

example if you have three different

lists I don't know this is going to

recommend which is the best time for

each segment or if there's going to look

at your entire database of people and

give you a recommendation but I do

intend on emailing the small list that

I'm nurturing right now on a pretty

regular basis so I'm sure that in a

future video we will start having

recommendations and we'll give you a

full review of that as well so what we

covered today was the email campaign

analytics as well as creating an

automation inside of the individual

broadcast in future videos we'll dive

much deeper into the amazing

capabilities and things I'm really just

I'm smiling just using this thing which

is weird because normally you want the

output you want the effect you know the

result of using your tools but using the

tools isn't always where you get the fun

and the enjoyment here is actually

starting to shift that's that whole

perspective and I'm really having a

great time here so if you enjoyed this

video and want to kind of check out for

your own one

free trial I'll have a link in the

description below that you can check it

out give them a buck and a test-drive it

for a couple of weeks and see what it

does for you so I'm Jack again I'll talk

to you guys in a future video

take care

• Authorize.net
• Braintree
• PayPal
• Stripe

• aMember
• Digital Access Pass
• Kajabi
• Optimize Press
• S2Member
• Wishlist Member
• WPFusion (my personal favorite)

• Elastic Email
• Mailgun
• Postmark
• Sendgrid

• Nexmo
• Plivo
• Twilio

• Zapier