6 Best Sales Funnel Platforms of 2022 (Ranked & Reviewed)


Quickly launch products, create courses, and build advanced sales funnels for a single lifetime price. Thrivecart is one of a kind.


More than just a sales funnel software, Kartra combines everything you need to build your list, nurture your audience, sell your products, and support your customers.


Woofunnels brings the best of Clickfunnels 2.0 and other leading SAAS companies to your WordPress Dashboard and does so with incredible ease.

Go High Level

For a single monthly fee, you can launch your own software company and create a completely unique agency experience for your clients.

Written by John

Sales funnels are one of the most game-changing aspects to an online business. Using effective funnel strategies is the difference between consistently creating profitable campaigns, and being afraid of spending too much money on advertising.

It is truly an engineering approach to marketing. Sales funnels bring in a huge respect for data, experimentation, and profit above all.

So in these reviews, I'll be breaking down the absolute best sales funnel softwares available in 2022.

But why should you trust me at all?

  • Before becoming a full-time digital marketer, I ran the supply chain and kaizen division of Toyota - focusing on data above all to improve manufacturing processes.
  • My wife and I have earned over $3 million online through data-driven sales funnels
  • And we actually do this, spending well over $1,000 per day in our own paid traffic driving eyeballs into our high-converting sales funnels.

So while I enjoy testing new software, our actual livelihood and profits depend on us doing it well.

So these reviews will be based on personal experience, practical business owner needs, as well as:

  • Which sales funnel software is best for small business?
  • Best bang for the buck - the value choice for funnels
  • Software as a service vs WordPress-based solutions

If you want to skip ahead to the good stuff, here are the best sales funnel softwares in 2022:

  • Thrivecart
  • Kartra
  • WooFunnels
  • Go High Level
  • Studiocart
  • Cartflows
  • Clickfunnels

What is the best sales funnel software in 2022?

Because every business has different needs, it's difficult to say what is the single best solution for all users.

Your business is unique, and the right tool for you may not be the right one for the next business owner.

But throughout this review, we will break down each software thinking of all the different use cases a business may have.

We will specifically be considering:

  • Physical Product Sellers (E-commerce)
  • Online Courses
  • Digital Products (ebooks, pdfs, templates, etc)
  • Coaches
  • Consultants
  • Membership Site owners

Here are my picks for the best sales funnel software platforms to try this year:

1. Thrivecart

The best overall sales funnel software for digital product sellers, online course creators, and budget-conscious business owners

John's Take

Full disclosure, I am currently using Thrivecart for my main business, which makes over $80,000 per month selling online courses and small digital products. So we have the absolute most experience with Thrivecart and know all its pro's and con's which I'll share with you.

out of 100
Best For
Digital Product Sellers
$495 - $690 One Time
Annual Discount?
Limited Lifetime Deal
Bonus Offer?

Thrivecart is a simple, reliable, and budget-friendly sales funnel builder that integrates easily fits into any business that focuses on digital products.

Best Thrivecart Features

Thrivecart has completely changed the game for my online business, so it will be difficult to go into every feature that it offers to help you sell more products, easier.

Here are just a bit of the impressive features that Thrivecart can add to your business (don't worry, we'll cover the main ones in greater detail):

Thrivecart Features

As you can see, there is no shortage of ways that Thrivecart can help you make more money from every customer that comes across your brand.

Here is a quick breakdown of all the features I use inside Thrivecart to build a profitable business:

  • Long form sales page templates
  • Two-step order forms
  • Embeddable order forms for your own site
  • Pop Up order forms
  • Solid affiliate management platform
  • Sell subscriptions (monthly, quarterly, etc)
  • "Pay what you want" pricing
  • One Click upsells
  • Downsells
  • Complete Online Course / Membership platform built in
  • Automatic Secure Site through SSL
  • Custom domain to keep your website on brand
  • Automatically calculate sales tax
  • Integrate seamlessly for EU VAT tax
  • Split Pay Options (3 payments of $47 as an example)
  • Allow customers to manage, pause, and cancel their own subscriptions
  • Set up team members to manage orders, customer support, refunds, etc without compromising system access
  • Set up special clients & assistant roles with custom access
  • Easy to read reporting
  • Simple & Strong A/B testing engine to allow you to optimize profitability
  • Deep integration with Google analytics and Facebook Conversion API so you get accurate reporting in all your dashboards

I could go on and on since I use this tool personally after testing everything under the sun, but I'll save you from my own drooling!

Instead, let me give you a concise breakdown of the main pros AND cons of this platform, because as we all know there is no such thing as a perfect platform.

Thrivecart Pricing Plans

Thrivecart's lifetime deal is really exciting, because you get features that are normally reserved for $99 per month and above software.

At the time of this writing, here are the pricing options of Thrivecart. Click to expand each pricing plan to see what is included:

Thrivecart Standard - $495 One Time Fee

  • Unlimited Products
  • Unlimited Upsells
  • Unlimited Downsells
  • Unlimited Courses
  • Unlimited Students
  • Unlimited Lessons

Thrivecart Pro - $195 Optional Upgrade

Everything from Thrivecart Standard PLUS:

  • Run your own affiliate program with instant payouts, automatic affiliate approval, and more
  • Add a custom domain so your checkout page looks on branded and trusted
  • Subscription Saver feature - recover expired student subscriptions through automatic follow-up
  • Automatic sales tax calculation (your accountant will appreciate this!)
  • JV Partnerships - collaborate on a product and automatically pay each party!
  • Advanced user management - create assistants and user roles
  • Run up to 5 client accounts from the same dashboard

Thrivecart Learn - Included free with Thrivecart

Thrivecart Learn is a complete online course platform that lives inside Thrivecart - so it's actually part of the platform! With the standard version of Learn, you get:

  • Unlimited Courses
  • Unlimited Students
  • Unlimited Lessons
  • Easy drag and drop interface
  • Simple Student profile management
  • Automatically grant and revoke access to courses based on purchase behavior

The basic Learn package is great if you are just starting your journey. But if you already have a list of students that you'd like to migrate to the new platform, you'd want to take a look at Learn Plus:

Thrivecart Learn Plus - $195 Optional Upgrade

Learn Plus is an optional upgrade that unlocks the full power of Thrivecart Learn, including:

  • Importing students directly into lessons (super useful)
  • Advanced Sequences (expire courses in 30 days, unlock lessons when certain actions happen, the sky's the limit)
  • Team access - have your assistants manage your school too
  • Custom domain for every course
  • Quizzes (coming soon)

Thrivecart Review - Pros and Cons


  • Allows unlimited products, upsells, downsells, customers, students, online courses, lessons, modules... there's really no limitation to the software.
  • It takes less than 60 seconds to set up a product inside of Thrivecart and be ready to sell
  • It's the perfect blend between simple user interface and powerful feature set
  • The current lifetime deal is really hard to beat! Stop paying monthly for your checkout software.


  • I'd love for there to be a few more design options inside of the Thrivecart "Learn" platform
  • The sales page editor isn't the easiest to use. I'd recommend finding a nice template to import
  • Thrivecart doesn't have a built-in inventory management system, so it's not a great option for managing stock of physical products


Thrivecart is simply an easy, powerful, and affordable way to launch your next course, membership, book, or service. Because I believe so much in the product and use it myself, I put together a super helpful bonus package for you that you get automatically when you make your purchase!

2. Kartra

The best all-in-one sales and marketing system for digital product sellers.

John's Take

Kartra was the first all-in-one platform that truly delivered on its promise of being the only system you need to run your business online. While it can suffer from being a "jack of all trades," it is definitely a powerful platform that can grow with you for years to come.

out of 100
Best For
Coaches, Consultants, Cours Creators
$99/mo - $499/mo
Annual Discount
Yes save 25%
Bonus Offer?

Kartra is an all-in-one platform that allows you to log into a single place and run your entire business. I've used the platform for years, and it's an incredibly comprehensive toolset.

Even with their basic plan, you get access to every single Kartra feature, including:

  • Payment Processing & Checkout Pages
  • Landing Pages
  • Lead capture forms & popups
  • Campaigns - complete marketing blueprints
  • Email Marketing
  • Email Automation
  • Online Course & membership portals
  • Surveys & Quizzes
  • Video hosting & automation
  • Customer support helpdesks
  • Calendar booking
  • Integrated affiliate platform
  • Agency-focused features
  • A complete marketplace where you can sell your products and gain affiliates
  • Integrations & API to connect to your other tools

That's a long list, which means that there can be a long learning curve when diving into Kartra.

That's one of the reasons why I offer exclusive support for anyone who purchases through links on this site. Learn more about my complete Kartra bonus offer here.

Kartra also has really intuitive "Done For You Campaigns" built right into the platform:

This functionality allows anyone to instantly import some of the best marketing strategies for any industry into their account with a single click. And this isn't just simple page design like other platforms allow. Kartra Done-for-you campaigns can include everything:

  • Page designs
  • Email sequences
  • Product designs
  • Membership areas
  • Even help desk systems

They truly left nothing out of their platform. If you have the patience to work through a significant learning curve (or leverage my bonus offer to get through the curve!), then Kartra can be the single business software you need for your essential tasks online.

Kartra Pricing

Kartra has 4 pricing tiers, mainly differentiated by how many contacts you have in your database.

Here is the breakdown of Kartra's Pricing Plans:

  • Starter: $99 per month for up to 2,500 contacts
  • Silver: $199 per month for up to 12,500 contacts
  • Gold: $299 per month for up to 25,000 contacts
  • Platinum: $499 per month for up to 50,000 contacts

There are other benefits as you increase the plans, but I believe the silver plan is the best plan for most businesses. Once you upgrade to the silver plan you unlock:

  • Unlimited email sending
  • Unlimited bandwidth (for video hosting)
  • Unlimited Pages
  • Unlimited videos
  • Unlimited products
  • Unlimited membership sites
  • Unlimited team members
  • Unlimited help desks
  • Agency features

The agency features allow you to manage as many client accounts from within your single dashboard, so you can seamlessly create an entire agency offering from Kartra alone!

Kartra Review - Pros and Cons


  • Truly an all-in-one platform for most online business needs
  • Done for you campaigns are a serious game changer - set up new funnels in a fraction of the time with all the tech set up for you
  • Concise and consistent analytics across the platform is very pleasant to review as a business owner
  • Pricing is very reasonable for the value you get in Kartra


  • Kartra is definitely a "Jack of all trades." It does everything, but I wouldn't say it is the "best" at any single feature
  • Working through the Kartra interface has random annoyances. Some screens can load a bit slowly, and it doesn't like having multiple windows open on the same screen
  • Because Kartra does everything you need, it can be more frustrating to integrate with other 3rd party tools than I'd expect


Kartra is a solid option for building an online course for any course creator, coach, consultatnt, agency owner, author, etc. The toolset it offers is very comprehensive, and each individual tool is good enough in its own right. If you don't already have a set of tools that are integral to your business, you could save a lot of headache by migrating to an all in one platform like Kartra.

Don't forget to claim all your bonuses by using my Kartra affiliate link below!

3. FunnelKit

The best sales funnel builder designed for WordPress & WooCommerce

John's Take

If you sell Physical products, or just love the WordPress Ecosystem, then FunnelKit (formerly WooFunnels) is definitely worth a look! FunnelKit provides an incredible combination of flexibility, feature set, and templates that allow any WordPress user to create best-in-class funnels.

out of 100
Best For
WordPress users, Physical Product Sellers
$179/yr - $1499/one time
Annual Discount
No, but lifetime deal options
Bonus Offer?
Currently unavailable

FunnelKit is an extremely ambitious project that turns your everyday WooCommerce website into a high-powered sales machine.

Drawing much of its functionality and design aesthetic from well-known companies like Clickfunnels, FunnelKit delivers a very seamless experience that allows you to craft unique user journeys, dynamic upsell paths, and helpful e-commerce features right into your WordPress dashboard.

And because this runs inside your own website, you can get started for about the price of a single month's cost of some software competitors...

But before you jump all in to FunnelKit, there are important considerations to make. Because it sits on top of WooCommerce, you will likely need additional WooCommerce extensions to allow your site to do everything you want.

For example, if you'd like to match similar features as Thrivecart, you'd also need to add (at a minimum):

  • WooCommerce Subscriptions
  • WooCommerce Memberships
  • AffiliateWP
  • Some VAT and Tax plugins

The additional cost of these subscriptions can quickly take you from under $200 per month to over $1,000 per month. However, this may be completely worth it to you, because FunnelKit brings in a ton of functionality that is truly unique to the WordPress ecosystem.

Key Features:

  • Built on WooCommerce, so all WooCommerce functionality should work
  • Rules-based funnel engine
  • Intuitive and powerful canvas mode allows you to visualize the entire customer journey (with statistics)
  • Companion email autoresponder FunnelKit Automations is very powerful
  • Dynamic order path (skip offers if customer has already purchased)
  • Offer multiple upsells in a single page
  • Multiple Order bumps
  • Tons of high-converting page designs

FunnelKit Pricing Plans

FunnelKit is a powerful funnel on its own, but its power truly shines when integrated with its own email platform called FunnelKit Automations (formerly Autonami). Because of this, I recommend starting with the Funnel Builder + FunnelKit Automations plan for $249/yr.

With that plan, you can cancel subscriptions to your email platform like Convertkit, Activecampaign, and more.

It's a very budget friendly option that has a lot of benefits for strong WordPress users.

A word of warning: You will save money using a solution like FunnelKit, but you will pay in time. WordPress solutions tend to be more complicated that simpler SAAS platforms like Thrivecart, so be ready to spend more time figuring things out and talking to support than you would with a simpler solution.

FunnelKit Review - Pros and Cons


  • Built on top of a growing and vibrant WordPress community
  • Works with WooCommerce which has plugins for just about any functionality you could want
  • Canvas mode is truly brilliant and a very intuitive way to manage and build sales funnels
  • Pricing is incredibly affordable if you are willing to invest the time to set up properly


  • Being built on WordPress, you will need strong hosting and maintain the health of your site if you want to run transactions and email marketing at the same time on the same server
  • WooCommerce forces some behaviors that aren't conversion focused that FunnelKit has to deal with. It's not as streamlined as other platforms that were built from the ground up with conversions as a primary focus
  • Although the pricing is attractive, you also need to factor in the price of better hosting, better plugins to do all the functions you want for you business, and the additional time to maintain the system


FunnelKit is an incredibly powerful WordPress based solution for building effective sales funnels on your own website. While I love the prospect of "owning your own data," it also can keep a lot of business owners stuck in "tech heck" instead of focusing on growing their revenue.

For that reason, I generally recommend Thrivecart or Kartra more

4. GoHighLevel

The best sales funnel platform for agencies

John's Take

Go High Level was a software I wish I knew about when I started my agency in 2018. It allows you to serve unlimited businesses with a single monthly subscription, which is ideal for agencies. What's even cooler is that you can create your own custom library of "snapshots" which allow you to duplicate an entire business's strategy in a single click!

out of 100
Best For
Agencies, Local Businesses
$97/mo - $497/mo
Annual Discount
Bonus Offer?
Currently unavailable

Go High Level is an all-in-one sales & marketing platform designed specifically for marketing agencies. They have some crazy useful features that allow freelancers and agency owners to be incredibly efficient when working with many clients.

Some of my favorite agency features are:

  • For only $297 per month you can launch unlimited client accounts
  • Platform is completely white-labeled, meaning your clients will only see your brand when the log into the platform (great for retention)
  • Account snapshots feature allow you to completely duplicate an entire business in a few clicks, allowing you to niche down and become an expert in a particular industry
  • Template marketplace allows you to easily find support, outsourcing, templates, and other resources to help you increase your level of support to your clients
  • SaaS-mode allows you to not only offer your marketing services to companies, but also resell the entire platform as your own branded software, bringing in recurring revenue and greater "stickiness"
  • Includes easy-to-setup features that every business needs to allow you to quickly show an ROI and delight your customers
  • Sales Funnel functionality allows you to set up upsells, downsells, bump offers, and more to maximize revenue
  • Build your own membership  or online course inside of Go High Level with unlimited students
  • A/B split testing built in to allow you to optimize your funnel performance
  • And tons more

Go High Level is really a completely different category of product, as it focuses more on the big picture business tasks and does so in a holistic approach. 

Go High Level Pricing

Go High Level Pricing Table

Go High Level normally has a 14 day free trial, but I've worked personally with them and am happy to offer you an extended 30 day free trial to help you kick the tires!

Once your free trial is over, there are a few pricing plans to choose from:

Agency Starter Account: $97/mo

Agency Unlimited Account: $297/mo

SaaS Mode: $497/mo

The Starter account allows you to have 2 businesses setup: one for your own business, and one for a client.

Upgrading to the Unlimited accounts allows you to have as many clients as you want for a single price. It's 100% worth it!

And I'm confident that with a few hours of learning the platform and talking to businesses, you'll easily be able to get $297+ per month from a single client before you even get close to the end of the free trial.

What I like / dislike about Go High Level

This platform a a TON to offer marketing agencies who are looking for an easier way to scale and communicate with clients.


  • Truly an all in one solution - includes everything most businesses need
  • Includes HIPPAA compliance for serving medical clients
  • Strong automation functionality including both phone, SMS, messenger, and email channels
  • I love the ability to visualize your business pipeline and set up your leads into different stages
  • You can hop into a free Zoom meeting Monday-Friday and get your questions answered directly from the team which is really impressive and great customer care!


  • Because there are so many tools under a single roof, it can be overwhelming for beginners
  • That overwhelm can also spill over to your clients - so be sure to have a strong onboarding process for them
  • The set up process can be a bit frustrating connecting Twilio, Mailgun, DNS records, and more before you can really get out of the gate.


After running an agency for a few years, if I could turn back time I would have 100% used Go High Level for everything we do. The feature set is killer, and the price is definitely right as soon as you get your first client. It's an easy recommendation.

5. Studiocart

An easy, lightweight WordPress Funnel Solution

John's Take

Studiocart is a very barebones and minimal sales funnel solution built for WordPress. While it lacks many of the bells and whistles of fuller solutions like Thrivecart or Kartra, it is a fairly easy platform to get set up with and launch your first funnel

out of 100
Best For
WordPress users, First-time funnel builders
Free - $39/mo
Annual Discount
Yes, 13% discount
Bonus Offer?
Currently unavailable

What is Studiocart?

Studiocart is a plugin that allows you to sell digital products, online courses, or services directly from your WordPress dashboard without the bloat of a big complicated plugin like WooCommerce

Studiocart key features:

  • Funnel builder for WordPress
  • Unlimited Products
  • Unlimited Upsells
  • Unlimited Downsells
  • Unlimited Customers
  • Account Dashboard Area
  • Works with most modern page builders
  • Integrates with many WordPress based email marketing platforms like MailPoet and FluentCRM
  • Works with Membership platforms like Wishlist Member, Memberpress, Learndash, and Tutor LMS to unlock premium content.

User Experience:

Studiocart User Experience

For strong WordPress users, Studiocart will feel right at home. That's because Studiocart uses a very standard WordPress user interface to toggle through all the options of setting up your products.

It feels a bit bare bones and minimalist, and I find myself redundantly double checking every setting quite often. But it definitely accomplishes the goal!


Studiocart Pricing

Studiocart offers 3 pricing options to fit the size of your business:

  • Basic (1 website): $19/month or $149/year
  • Plus (3 websites): $29/month or $199/year
  • Premium (10 websites): $39/month or $349/year

Each plan also includes support and updates for the duration of your subscription.

What I Like / Dislike About Studiocart:


  • The pricing is very affordable for even the most shoe-string budgets
  • While it doesn't have the most features, it's very user-friendly
  • I like being able to easily add checkout forms to my website using shortcodes. It fits into your workflow easily if you have a preferred page builder


  • Being a new software, I have noticed several bugs that have required further development (remember, no software is perfect!)
  • Processing payments on your website is always a little more complicated than using a dedicated system like Thrivecart to handle transactions
  • The user experience of Studiocart doesn't feel very premium just yet. It still feels like a minimum viable product
  • The documentation on the website is currently lacking. You'll want to join their Facebook group to ask questions.


Studiocart is a very decent WordPress sales funnel builder if you are just getting start and have a shoestring budget. It allows you to accept payments and unlock online courses or membership areas directly on your site. If you want to keep your entire business on WordPress but avoid the complexity of tools like WooCommerce, then Studiocart is a great option!

6. Cartflows

A solid WordPress funnel builder

John's Take

Cartflows is a direct competitor to WooFunnels, in that it is a WordPress based sales funnel builder that relies on the foundation of WooCommerce. However, Cartflows falls short of WooFunnels as it is less intuitive, has fewer features, and has given me more troubles over the years.

out of 100
Best For
WordPress users who don't use WooFunnels
Free - $999
Annual Discount
Only Annual / Lifetime pricing
Bonus Offer?
Currently unavailable

What is Cartflows?

Cartflows is the first WordPress based sales funnel solution that I used, and for that I'll always have fond memories of it. It allows you to build your sales funnels directly on your website, and works tightly with WooCommerce to power your website.

However, with the recent rise of WooFunnels, Cartflows has fallen out of favor as it simply doesn't do as much, or as well, and it costs just as much.

Cartflows key features:

  • Funnel builder for WordPress
  • Unlimited Products
  • Unlimited Upsells
  • Unlimited Downsells
  • Unlimited Customers
  • Works with most modern page builders
  • Integrates with many WordPress based email marketing platforms like MailPoet and FluentCRM
  • Works with Membership platforms like Wishlist Member, Memberpress, Learndash, and Tutor LMS to unlock premium content.

User Experience:

Cartflows has a fairly intuitive interface. It allows you to create multiple "flow steps" and drag and drop to arrange them in your desired order.

You design your pages using your favorite page builder like Elementor or Gutenberg, and configure all your sales settings in WooCommerce.

Cartflows Canvas Mode

Cartflows has also released a "canvas mode" that allows you to visualize the funnel in a unique way, although there are still a few refinements needed before I'd consider it usable.

So you are bouncing a bit back and forth between parts of your website to configure everything, which can be a little disorienting.

Cartflows Pricing:

Cartflows Pricing

Cartflows offers a very simple (though strange) pricing table:

  • Annual License (30 websites): $239/year
  • Lifetime License (30 websites): $999 one time

What I find strange about Cartflow's pricing model is that they only offer a 30 website plan.

Many business owners have asked for single site license options, but that is not currently an option, which I find strange.

What I Like / Dislike About Cartflows:


  • Very nice template designs
  • Canvas mode shows potential


  • Can be tricky to set up for clients on various server settings. It has been very touchy with cache settings
  • I don't like how they implemented "opt-in" pages. You essentially have to "sell" a free product to sign up to a newsletter which is just weird.
  • You need to have your own email system to hook into Cartflows, whereas WooFunnels brings Autonami + WooFunnels into a package which just makes sense.
  • Setting up Abandoned carts in Cartflows is a bit disjointed from the rest of the platform.


Cartflows isn't my favorite funnel builder. I was a fan until WooFunnels gathered steam, and I feel that they have simply left Cartflows in their dust. It's not a bad system, but I simply can't recommend in good faith because there is a better alternative available. But if you'd like, feel free to give Cartflows a try for yourself and see!

>> Get Cartflows

Sales Funnel FAQ

What is a sales funnel used for?

Sales funnels are used to guide your prospects through a series of products (or offers) in order to increase desire, revenue, and results.

What is the most secure sales funnel platform?

Software as a Service platforms like Thrivecart can reduce the risk of hacking and other issues that tend to plague WordPress-based solutions.

Sales Funnel Comparison (Summary)

When choosing a platform to build your online business on, it's important to consider several factors.

  • Will you be selling physical products and track inventory?
  • Will you need to integrate with online course platforms?
  • Do you want an all in one solution?
  • Do rely heavily on WordPress for your business?
  • Are you building for your own business, or do you plan on offering done-for-you agency services?
  • Do you prefer monthly payments, lifetime deals, or annual plugin pricing?

In general, my overall recommendation is Thrivecart:

  • It currently offers a limited lifetime license where you pay once and can use the platform forever (with lifetime support as well)
  • A very simple platform to use, but with pro-level features
  • Their new "Learn" platform allows you to offer your own membership / online course right in the same platform.

I believe in the platform so much that I put together my own bonus package for Thrivecart that includes:

  • 6 complete online courses with specific deep-dive trainings for Thrivecart
  • My personal "Funnel Vault" where you can import and deploy professionally designed funnels in minutes, not weeks
  • Personal access to me to help you build out your funnel

Please let me know in the comment section which platform is your personal favorite, or if I missed out on one that I should have included!

Read More Articles:

Is Go High Level going to dominate in 2024?

A simple step by step guide to launch your first profitable sales funnel

  • Get the free guide sent directly to your inbox
  • Use the Funnel Flipbook to pick the perfect recipe for your business and offer
  • Actionable workbook that you can fill in the blanks and save as you plan, launch, and scale your offer
Sign up for the free workbook now
Your email is safe with us.
You can unsubscribe anytime.