Plan, Launch, And Scale Your Funnel Today!

How to Build An Online Course Business in 2021

By John | Last Updated on 06/02/2021

The most common question I receive in my question is: "Hey John, I know that you quit your job a few years ago... what was the secret that made it all happen?"

Well, to be honest - the secret was years of hard work and consistency by me and my wife. But the tools we used played a big part in it!

In this full-length masterclass, you're going to discover the exact tools we use in our main business (of over 50,000 students) that allow us to generate a full-time income from home with our 3 kids.


What you will discover in this guide

  • The 3-pronged tech stack that allows us to sell unlimited courses to unlimited students
  • Our favorite secret weapon that allows us to maximize the amount of revenue we can generate from each student...
  • And the email marketing tool that keeps life as simple as possible (without sacrificing functionality)
  • Oh and a bonus - the graphics platform I recommend if you don't consider yourself a graphic designer!

Tools used in this tutorial

Learn More: Thrivecart Review

It's a big tutorial, here are the time stamps


  • 00:01:30 - Roadmap of the funnel
  • 00:06:10 - The tools we are using and why
  • 00:07:40 - Setting up your Teachable School
  • 00:11:10 - Building Your First Teachable Course
  • 00:16:00 Customizing lessons (important pdf elements and calls to action )
  • 00:19:00 - Adding thumbnails for your Teachable Courses using RelayThat
  •  00:21:00 Launching your school
  • 00:22:00 Duplicating and building out additional courses
  • 00:24:00 Setting up Pricing and payment options
  • 00:26:30 - Reviewing the complete product catalog (and what to do if you donย’t have a ton of products yet)
  • 00:30:00 - Setting up your Convertkit Email System & Landing Page
  • 00:37:00 - Setting up Thrivecart to sell your products in a high-converting sales funnel
  • 00:38:00 - Which Thrivecart level is right for you?
  • 00:39:00 - How to integrate Thrivecart with Teachable
  • 00:42:00 - Setting up your first Product in Thrivecart
  • 00:45:00 - Designing your One Time Offer Page
  • 00:49:00 - Creating Tags to Identify and Segments my Email list (and linking them to Thrivecart)
  • 00:54:00 - Understanding Abandoned Carts to recover money easily!
  • 00:55:00 - Creating Your First Upsell in Thrivecart
  • 00:57:00 - Creating Your First Downsell in Thrivecart
  • 00:58:00 - Configuring every piece of your Sales Funnel in Thrivecart
  • 01:00:00 - Linking your Convertkit Landing Page to Your Sales Funnel
  • 00:01:00 - Running our first end-to-end test with test purchases
  • 00:06:00 - Recapping the benefits of this powerful system

About the Author

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John Whitford is an entrepreneur who has built over 12 profitable online blogs and businesses. He's also the founder of Unbeatable Tech, a data-driven digital marketing company that specializes in sales funnel implementation for both his own businesses and clients alike. John loves to be a beach bum while brainstorming new ideas for marketing strategies, but he's always excited to take on another project!

  • Hi John! Great! Great insight! You are my online hero! By heart, what would you recommend for the right start regarding email solution with tagging function (for selling information products for learning and entertaining): using ConvertKit or Active campaign? (to combine it with the thrive stack (thrive apprentice, Thrivecart and memberpress, I bought that already)). Thanks so much! You make visions come true. Thank you!

  • Awesome post John! James here (we talked about doing a podcast together potentially on how I feel about the MBA program I’m in versus learning and scaling an online business – we should still totally do that ๐Ÿ™‚ ). But, I wanted to know if there was a replacement for thrivecart. I have elementor pro and I know it has Woocommerce functionality, but it’s looking like I really need a funnel builder but thrive is still too far out of my price range at the moment. Any help would be great! And would love to touch base about that podcast sometime ????

    • That’s a great idea for a podcast – I’d love to chat with you about it. I made a similar decision NOT to go into the MBA program as I was building my own business, and I still think it was a great decision ๐Ÿ™‚

      As for Thrivecart replacements, you can get started with SendOwl much cheaper to simply sell digital products, and then it would be a pretty easy replacement to transition to Thrivecart when you’re ready for the upsells / better affiliate program and such.

      Let me know when you’d like to do that podcast!

      • Thank you John! I’ll be in touch via email! And thank you for the advice on SendOwl – I’ll look at your review for that. I’m also thinking Shopify buy buttons also but we’ll see. Either way, will talk to you soon!

  • Heeey, thank you so much for this course, it’s very interesting and helpful. I just got it in my inbox and gonna learn it thoroughly.

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